The American Association of Critical Illness Insurance (AACII) believes so. According to www.investmentadvisor.com,
"The AACII was founded earlier this year at the request of several insurance companies to create awareness of the product among both producers and consumers, many of whom are stuck in their ways of buying and selling insurance coverage. "We want to break people out of their concrete mindset and make them realize it's more likely that someone will have a critical illness than a long-term disability in their lifetime," says Slome, who's also founder and executive director of the American Association of Long-Term Care Insurance. "We want people to realize that they're more likely to have a critical illness than to die before the age of 65, so critical illness insurance is a more valuable product than life insurance."
Aflac has made supplemental health insurance and critical illness insurance popular with their quirky duck. But what is a supplemental health insurance plan and do you need it?