Pfizer's Lipitor Goes Generic

Choosing the right health care plan is key when trying to find the best and most cost efficient prescription drug coverage. And for those who have insurance and take Pfizer's Lipitor, Pfizer wants you to stay with their brand instead of switching to the generic offering.

To accomplish this Pfizer is offering discount cards to some insurance patients to get the drug at the same price or even cheaper than the newly released generic. So, if you don't want to switch to the generic just quite yet, check with your insurance company to see if your plan is offering the Pfizer Lipitor discount cards.